In days gone by savvy Internet marketers utilized portals to advertise their products, multi level marketing products, and services they provided. While a consumer was searching for a business to fulfill the needs she or he might have had, more often than not the web surfer would stumble on such a portal rather than an actual website and the complaints of online consumer were many and frequent. After all, there was little explanation given about the business and the sole goal was to get hits and more hits directed to a website with little effort placed into the actual marketing effort.

 

Yet in midstream the search engines indicated that they had enough of the portal sites and suddenly the steady stream of visitors dried up and slowed down to a trickle. Search engines reject the portal sites now and instead give preferential rankings to those sites that actually provide germane content and bona fide articles which are keyword rich and offer an appeal to visitors. Thus the notion of article marketing was born. Today, article promotion targets search engines and consumers, and the concept has proven so successful that companies are quite frequently no relying on this medium to get out the word.

 

The concept is deceptively simple: a consumer in search of a product or service types in a search phrase or word into the search engine and allow the search engine to offer them the most relevant websites for perusal. Yet rather than relying on simply a match of terms – imaginative online scammer have attempted to circumnavigate this system by simply putting a bunch of gibberish onto the site that contained several highly ranked keywords and search terms – the search engines are now looking for contextual relevance in the framework of the topic and also the industry.

 

This permits the search engines to week out sites that are obvious sales pitches and contain little information that is of value and focus solely on a hyped pitch. The most common offenders are multi level marketing sites and distributor sites devoted to nutritional supplements. For reasons unknown, there is a wealth of these sites that is vying for their share of the online traffic and the fonts of varying sizes, reproduced checks, and online testimonials that tout the efficiency of the either the business opportunity of the supplement are legion – yet detailed information about the actual business is exceedingly limited.

 

Instead, savvy marketers have now found that utilizing informative articles which provide a service to the reader while at the same time explaining the nature of the business will catapult them toward the top of the search engine rankings, and thus both the entrepreneur and the consumer win! Freelance writers now specialize in the crafting of these articles and offer them for sale at low prices to website owners who are looking to add a batch of content to their sites fast. Well researched, written in contemporary English, and at times quite humorous to read, these articles will occasionally be picked up by e-zines and blogs and thus further the exposure of the network that is being marketed.