Sunday 18 May 2008
The Benefits Of Pay Per Click Advertising
The Benefits Of Pay Per Click Advertising
Even well established business find that the pay per click system of getting traffic to their site has the lowest overall costs. This is still the most effective form of advertising even though there are many other proven methods to generate traffic. If you haven't tried this before but have considered using pay per click then you may have some questions which will need to be addressed.
The concept is simple; by placing a text advertisement with a link to your site on a larger website that is very busy, you can direct traffic to visit yours. Very simply, you will pay the site (that the traffic comes from) a small amount from your account but only providing the visitor stays more than 10 seconds. The sites that provide you with hosting when it comes to this sort of advertisement are usually big with a large amount of traffic and will have some relationship to the product or services that you are trying to put across. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn't visit your site through the link you do not pay.
Unlike regular advertising which you pay for whether someone takes any notice or not, this way you pay for what gets used. In the early days it was often said that a competitor would try to deplete their competitors advertising budget by clicking on their link until they used it up but this rarely happens these days. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. Your ad will only show up on sites where people are already interested in something related to what you are offering.
The largest and best known of these pay per click services is Google with their Adwords program. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. Depending on how much you have paid your advert will either be at the top of the search result page or in the right hand column.
No-one can argue that this is an extremely fast and efficient way to see you advert and why so many people love pay per click. This is a very fast way to learn if you have used the correct wording for a particular advert and it is cost effective as well. Pay per click search marketing is something that is very simple to use, but at the same time is nearly essential to making online in business today.
The Benefits Of Pay Per Click AdvertisingLabels: Benefits, Pay Per Click Advertising, ppc
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